Enterprise Resource Planning (ERP) system helps to streamline and accelerate processes and transform the business. From its initial back-office functions automation, the ERP system expanded to managing planning, manufacturing, and procurement. Present-day ERPs are looking after finances and regulatory compliance as well. Various industries using ERP to manage business processes more effectively. Now, it’s an inevitable solution for many businesses irrespective of industry type. Although ERP can manage many front-office functions effortlessly, if you’re a retailer, or an E-commerce business or manufacturer, you will probably be using many other systems to run your business smoothly.
No single platform offers complete solutions. Often, you need to combine different systems to manage a set of business processes. Even if an ERP offers complete solutions, sometimes, it’s not easy to replace existing systems altogether. In that case, ERP integration into other systems makes you a powerhouse to manage business processes as you can use the best of other applications alongside ERP without a hurdle. Most ERP software provides for easy integration into a variety of other platforms.
What is ERP Integration?
ERP integration is nothing but connecting and synchronizing ERP software into other business applications for better functioning. Other application includes CRM (Customer Relationship Manager) E-Commerce, EDI, and other marketing and sales applications across the sections. ERP integration enables you to track, manage, and distribute data alongside other business metrics from a single point.
Why ERP Integration?
ERP is a set of applications unified into one software system to manage most of the core processes of the business. Sometimes, depending on the industry type, an ERP may not cover all the processes. There are proven applications dedicated to performing tasks like CRM for customer engagement and Salesforce to manage sales better, that you might be using already. But business needs to manage all processes effectively to meet the business targets across marketing, sales, or customer engagement. In such situations, you need to integrate ERP software into other applications and platforms to bring all applications into a single fold for better performance, hence ERP integration. Depending on the industry type, it needs to be integrated with other business systems to leverage the optimal benefit as well.
ERP Integration Benefits
Whatever your business may be, you will be dealing with a lot of data. Often these data need to be processed and synced with other applications to allow smooth functioning across the production, marketing, and sales teams. From gathering data to updating and processing to weed out duplicities, ERP makes it easy. In order to undertake a focused targeting, you need to sort data on many parameters like age, location, and designation, etc. To initiate campaigns targeting particular demography or to give customized offers, data needs to be categorized accordingly. With ERP, organizing data gets simpler than ever; you can get the list of the demography of your choice with a few clicks.
Customization of Workflow
The flexibility offered by ERP to customize as desired is one of its major advantages. Across the teams, you have a hierarchy. Data access needs to be regulated depending on the ranks. A customer service executive needs a customer profile, whereas a manager needs to see the performance of executives as well. Also, if required, the same work needs to be assigned to a different agent or to be escalated further. ERP provides for customization of the workflows as desired across the ranks. If you integrate your ERP with sales portals and CRM, you will have a single directory of qualified leads data across the systems. ERP system provides for an easy drag-and-drop customization.
Wherever repeated processes are involved, ERP integration enables you to automate the processes for higher accuracy and effective performance. ERP saves you from manual data entering and transferring the same across the systems. More automated processes mean better speed and greater accuracy. Of course, automating processes take out the probability of human errors.
A high conversion rate plays a vital role in any business growth. Hence, converting visitors into leads, leads into customers, and customers into retainers are the key to a high sales growth rate. With ERP integration, leads can be captured and the concerned departments alerted for the subsequent action automatically without any human intervention. In a way, ERP integration makes the lead generation and conversion an auto process without your involvement.