As digital technologies reshape business after business, the demand for digital transformation rose across the industries. With its unmatched potential to streamline and innovate processes and culture, digital transformation not only captured the imagination of businesses but also became a necessity to withstand the competition. Studies suggest that there’s a steady adoption of digital technologies by large and medium level enterprises in the last five years. Does a mere adoption of digital transformation guarantee success? No, the results have been mixed so far. Few organizations surpassed expectations after the switch, and a few others couldn’t witness any change at all. What is that making the difference then?
Well, going for a digital transformation doesn’t guarantee success. There are several factors an organization should keep in mind while adopting digital technologies for the best results. Let’s examine these factors.
1. Assess the scope for digital transformation
Most often, the enterprises get carried away with the potential of digital technologies to enhance productivity without realizing the scope for improvement. It is imperative to understand the changes taking place in the industry and the digital technologies that can accentuate that change for the better. The scope for change and improvement needs to be established clearly. Sometimes, it may require an overhaul of product and business models for transformation to yield the desired results.
2. Have a clear vision about the goals to be achieved
Organizations are in a hurry to adopt something new to reinvent themselves. Their focus will always be on what needs to be done rather than how it should be done. When organizations presume transformation to be adopting yet another digital technology to make it operations easy, it will miss the big picture. More than anything, analyzing customer needs, creating new opportunities to deliver better services with a complete market understanding would give the required impetus to achieve success with digital technologies.
3. Build the required skills in the workforce
Digital transformation requires a fundamental action plan for the development of skills and talents. With the skilled workforce and redefining individual and team responsibilities aimed at aligning with transformation goals make the transformation process smooth. In the process, technology innovation managers and integrators play a significant role in fostering strong internal relations as well as technological cohesion.
4. Ensure flexible work culture
Culture blindness is the single biggest obstacle for scaling the digital transformation. Most of the work cultures are so rigid; it’s not easy to make new things adopted quickly. Technologies further complicate the matters as it requires training. Businesses should make it a part to drive culture change. Culture-hacks will be a great help when it comes to implementing some changes in less than 48 hours. Hacks help to convert the barriers into accelerators.
5. Focus shouldn’t be on just technologies
Organizations mostly look at digital transformation as a technology upgrade. Yes, it is the adoption of a lot of technologies, but it is much more than that. To take advantage of technologies, many associated processes need a revamp. Often, redesigning the processes keeping the market and customer needs, and refashioning the workforce would serve the industry better. Using technologies collectively to do smoothing that is not in the market most likely bring success.